Deep Barrel

A close, cropped shot of a laptop and a professional camera.
A milky, iced latte in a mason jar on a table. There are pistachios around the jar.
Two coffees in to-go cups, in a to-go carrier. There's a cinnamon pastry treat on top of them. This is all on a table in a cafe.

project details:

  • A small family-owned coffee shop in Norco, California, had just opened and wanted to get more people through the door while showcasing its unique charm. Their goals were clear: raise awareness, create a community, and increase foot traffic.

  • Basic Instagram Management

    + Content Creation

  • Before:

    • Followers: 1,890

    • Average engagements per month: 45

    • Average reach: 1,000

    After (1 year):

    • Followers 8,112

    • Average engagements per month: 12,500

    • Average reach per month: 206,500

    • 1 viral video (over 1M views)

  • Deep Barrel has experienced a massive boost in foot traffic, even expanding their space to accommodate the demand. When a new drink hits their Instagram page, it quickly becomes a hit in-store, a clear sign that their audience is engaged and responsive on social media. With community at the heart of their brand, their strong social media presence has opened doors to consistent collaboration requests, partnerships with local organizations, and opportunities to host community events.

client’s words

“We have definitely grown since opening! Ashley’s creative eye and posts are unique, and the ingenuity of her ideas don’t go unnoticed. They are beautiful, organized, and creative. We are so lucky to have her!!”

A matcha, iced drink with a straw in a small glass cup on a table.